What We Do

Hello, I am Royce Palazzo a lifelong athlete and coach with a passion for fitness. My primary focus is on High-Performance Coaching and executive vitality.  I help executives, entrepreneurs, former athletes, and high-performing professionals reclaim their strength, vitality, and competitive edge.  We also help “former” athletes get Back in The Game and reclaim who they once were.   With our Strength for Life program, we can help just about anyone develop strength, build or retain more muscle, retain bone density and improve longevity.

I Have Walked in Your Shoes

For decades, I have been in the C-suite, a business owner, an entrepreneur, and an investor.  I know the challenges of being a high-performer in that environment and staying fit at an elite level.  All of those client dinners, so-called “food” when traveling, long hours, stress, missed sleep, and lack of beneficial physical activities does catch up with you.  I will make you a stronger competitor and higher performer in the business world.

Here for You

Coach Royce is here to help you achieve better health and fitness through education, the specific and practical application of that knowledge, as well as improvements to your lifestyle.

Best of Both Worlds

Unlike many coaches who understand fitness or business, I have spent decades operating at a high level in both worlds.

Lifetime Passion

I have been training, competing, and coaching in a variety of sports for almost 5 decades.  As a college football scholarship athlete, I earned multiple all-conference as well as all-American honors.

I began competing in NPC bodybuilding shows in 1992 and I am a lifetime natural athlete.  I have multiple class wins and top-3 placings, and I was an NPC bodybuilding judge for a number of years.  I have 3 grown children, all of whom competed at high levels and were successful NCAA D1 athletes.

My experience goes far far deeper than the NASM-training and certification that I have had.  I have successfully trained a wide-variety of clients including: NCAA Division 1 athletes, getting youth athletes started the correct way, preparing bodybuilders for  winning competitions, advising NCAA ski champions, preparing military pilots and first responders to meet the rigors of their jobs,  and helping people look their best for their weddings and vacations.

I leverage a simple-to-use set of technologies and mobile applications called “Engineered Fitness” to help guide and support your progress.

To explore taking this path, please reach out to me with the contact form below, or fill out a more in-depth Online pre- assessment.