Build the Health That Powers Your Success.

About Our Founder

Lifetime Passion.

I am Royce Palazzo, a lifelong athlete and coach focused on fitness coaching for executives and other high-performers. My goal is helping you to develop long-term vitality and strength for life.

1-on-1 Tailored Fitness Coaching.

Utilizing coaching tailored to your specific situation, I am here to help you achieve better health and fitness. This includes profound knowledge transfer, the specific and practical application of that knowledge, as well as improvements to your lifestyle.

I Have Walked in Your Shoes.

For decades, I have been in the C-suite, a business owner, an entrepreneur, and an investor. I know the challenges of being a high-performer in that environment and staying fit at an elite level. All of those client dinners, so-called “food” when traveling, long hours, stress, missed sleep, and lack of beneficial physical activities does catch up with you. I will make you a stronger competitor and higher performer in the business world.

History of Success.

I began competing in NPC bodybuilding shows in 1992 and I am a lifetime natural athlete. I have multiple class wins and top-3 placings, and I was an NPC bodybuilding judge for a number of years. I have 3 grown children, all of whom competed at high levels and were successful NCAA D1 athletes.

Coaching.

I am NASM-trained and certified but my experience goes far deeper than that. I have successfully trained a wide-variety of clients including: Busy elite-level executives, NCAA D1 athletes, preparing bodybuilders for competition, advising NCAA ski champions, preparing military pilots to meet the rigors of their jobs, helping people look their best for their weddings and vacations, and getting youth athletes started the correct way.
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