Build the Health That Powers Your Life.

About Our Founder

Lifetime Passion.

I am Royce Palazzo, a lifelong athlete and coach focused on high-performance coaching, executive vitality, and strength for life.

I help executives, entrepreneurs, former athletes, and high-performing professionals reclaim their strength, vitality, and competitive edge.

From Cleats to Wingtips.

I have competed as an athlete while operating in the C-suite. I have owned businesses, had a couple successful exits, traveled, managed stress, missed sleep, and continued training at a high level. I understand the challenges of maintaining your fitness in that environment because I have lived it.

History of Success.

I began competing in NPC bodybuilding shows in 1992 and I am a lifetime natural athlete. I have multiple class wins and top-3 placings, and I was an NPC bodybuilding judge for a number of years. I have 3 grown children, all of whom competed at high levels and were successful NCAA D1 athletes.

Coaching.

I am NASM-trained and certified but my experience goes far deeper than that. I have successfully trained a wide-variety of clients including: Busy elite-level executives, NCAA D1 athletes, preparing bodybuilders for competition, advising NCAA ski champions, preparing military pilots to meet the rigors of their jobs, helping people look their best for their weddings and vacations, and getting youth athletes started the correct way.
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